Digital Marketing Process at HireWebPro

This is where all the information is collected. Complete market research and that of the target demographic will also be carried out. You must understand the inner workings of your industry and also how the purchase decisions of your consumers are impacted. There are typically 4 sets of research that will be performed simultaneously such as:

• Getting a complete understanding of your business 
• Acquiring insights and knowledge related to your target market 
• Understanding the vision behind your product/service 
• Extracting insights related to online competition

Equal resources, time, and effort must be allocated to all these sets of research.

Now comes the creation process where 4 important components of your digital marketing process will be created.

 

Marketing Objectives
What is your digital marketing campaign looking to achieve? What do you want to accomplish through this process? There should be certain goals and objectives that you want to realise through this activity. These are the cornerstones of any successful digital marketing process.

 

Marketing Strategy
Once you have defined your goals and objectives, it will become easier for you to come up with a marketing strategy. It is going to include branding, positioning, selection of marketing channels, content strategy, consumer profiling, and a lot more.

 

Promotional Plan
This is going to encompass all the digital marketing activities that you will perform whether simultaneously or one by one. It comprises a detailed plan of every promotional tactic and a predetermined deadline within which you would want to achieve the desired results.

 

Digital Identities
The digital identities that we are talking about here are your business website, official blog, and your business application. These are the three primary pillars upon which your digital marketing plan will be based. These are also the platforms where you will be able to target your consumers very easily. They don't just give your business and its offerings the necessary exposure but also add more credibility to your business.

Now comes the fun part. As soon as your primary digital identities are set up, you will get into promoting them intelligently across various platforms. The motive is to find the most relevant and responsive traffic to all these identities. A few channels that we pay attention but not to include:

• The leading search engines such as Google, Yahoo!, and Bing
• Display networks where your advertisements can appear
• E-Commerce portals and websites
• Social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Email marketing
• Direct messaging
• Affiliate marketing

These digital marketing channels can be used to promote your business website, blog, and application very easily.

So, your promotional activities are in 5th gear right now and you are excited. But the story doesn't end here. After initiating promotional activities, We analyse and monitor undertaken business performance in-depth. Set up useful analytics for all your digital identities and analyse relevant metrics regularly. This is to ascertain whether your website/blog or app is delivering the desired results or not. You can use Google Analytics to measure the following aspects:

• The composition of the audience you attract
• New consumer acquisition
• Customer behaviour
• Conversion from leads to returning customers

Timely optimisation of your digital marketing process is the key to its success. Enclosed are the ways to do it but not limited to, we at HireWebPro understand business needs and act accordingly:

• Keep on researching your audience and updating your consumer profile
• Use data and Analytics to modify your marketing campaign
• Take advantage of automation to control what kind of messages to be sent and what to be eliminated
• Use social media to understand consumer behaviour and responses
• Work on backlinks, content readability, and keyword research to boost your SEO
• Invest a little time in cookies as well
• Conduct  surveys to know about the effectiveness of your marketing campaign from your consumers
• Measure your return on investment over a period of at least 6 months
• Analyse your bounce rate over a period of 3 months
• Have a closer look at your newly acquired users, visitors, and customers
• Measure the return on your ad expenditure over 6 months
• Use Mailchimp to optimise your marketing campaign across all the mailing platforms you use